To launch its CoolTec razor, Braun took on an idea from the Being TBWA Agency, using a case with the shape of a stylized ice cube.
About this project:
- Shipped closed, the case can only be opened after being put in the refrigerator to reveal the secret code to open it
- Compatibility of all the components in a cold environment and management of thermoreactive inks
Project Specs: Structure of MDF covered with offset printed art paper. Polyurethane lacquer. Stainless steel accessories. Insert of high-density cut CNC foam. Printed with silkscreen thermoreactive ink. Made in France by our sister company Wildcat Packaging (France).
Are you interested in this color changing packaging solution?
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